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Consumer research

Consumer research and promotions are done simultaneously. The data collected are presented to the Customer in the form of the report.

Questionnaires allow precise definition of the:

• target group, age and social status of customers
• customers' opinions on the product, its price and producer
• address and telephone number of a person asked (with consent)

Adventages:

• costs savings resulting from conducting the research and promotions simultaneously
• feedback on promotion from customers
• estimation of threats, opportunities and market trends
• getting to know the target group’s preferences
• option of getting customers addresses and telephone numbers for future use, e.g. mailing

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